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Streets Of Culture

 About the Project




Streets of Culture 08 sprang from the original ‘Streets of Culture’ pilot project carried out by the students of St. Margaret’s C of E High School during academic year 2006/2007. Spurred on by the success of this pilot project, Mr. Geoff Laird (Project Coordinator of SOC and Head of PSHCE at St Margarets) along with Dr Carl Gavin (MD of Lateral Vision Software Development Company) felt that in the spirit of the Liverpool ’08 celebrations the project should be enhanced and shared amongst the young people of a number of schools in the South Liverpool area.

In liaison with schools network coordinators, students were recruited from Parklands, Shorefields, St Benedicts, St Hildas and St Margaret’s in April of last year. The students were brought together for a three day "business blitz" in July 2007 at Parklands City Learning Centre. The students were initially briefed on the terms of reference for the project. The only restrictions given to the students were that the project had to be a car based computer game (using Jaguar cars) set in Liverpool. Before setting upon their creative adventures, the students were given a ‘crash course’ on entrepreneurship and operating a successful business from business and enterprise experts from St Margaret’s and Liverpool Hope University.

During the blitz days, the students were taken out of their school groups and reorganised into a company structure, with an executive board leading operations and advising the other departments such as research and development, marketing and sales. The students within the group operated autonomously, requiring only limited guidance from the adults present who were feeling rather redundant! The multi-school executive board was so taken aback with how well students from different schools and backgrounds were working together, they could "no longer see the uniforms" and so named their company "Inter School Visions".

At the end of the blitz days, this student led social enterprise had successfully researched, designed and planned the implementation of a computer game attractive to the younger generation. They could have chosen any theme, but patriotically decided that the investment that was being put into the project would best be spent creating a game that promoted the culture of their city to its youth in an exciting, innovative 21st Century manner. Their self led market research led them to discover that many teenagers and young people did not know about the culture and heritage of their great city in this capital of culture year.

The students designed a computer game that allows users to drive around a virtual Liverpool in a Halewood-produced Jaguar X-Type. It wouldn’t simply be a driving game though, it would be a game that would motivate the user to drive around Liverpool’s main focal points and learn factual information through puzzles. The high quality and engaging nature of the student design of the game ensures that their target audience will gain a cultural interest in their city.

The students intend to put the game on release through available media such as the internet but their main avenue of release will be schools and youth clubs across Merseyside, as centres of education are the ideal place to promote the cultural education of Liverpool. The students have decided that the profit from the game will go to a Liverpool based charity known as Claire’s House. This surely is what true citizenshipis: the promotion of social enterprise for the benefit of our fellow citizens, whether it be the enrichment of their education or to help those less well off than ourselves through charitable donation. The students feel that this project is a great avenue for promoting the young talent and ingenuity that exists within the city, showing that young people have something positive to contribute to the city and the Capital of Culture celebrations.



















Carl Gavin, 10/06/2008

Article printed from at 09:36 on 22 March 2018